Due to the current economic climate that many people are facing, most have either lost their jobs or looking for alternative ways to create income. One Melbourne Beach, Florida resident takes her future into her own hands by starting an online stationery business.
Nichol Fraser a dedicated stay at home mom had the same concerns as many others when the economy took a turn for the worst. Not knowing what the future would hold, she did what she could to cut corners to save money. Looking for a job outside of the home wasn't an option she was willing to consider. Nichol started networking with other mothers and made the decision to go back to work, but from home. Nichol with the help of Jennifer Varner owner of Pure-eCommerce.com created SomethingAboutStationery.com which is dedicated to providing trendy yet stylish pregnancy and birth announcements, baby shower invitations, religious cards, photo cards and childrens birthday invitations. Jennifer Varner an eCommerce consultant has been creating turnkey online businesses since January of 2006. Nichol a stay-at-home-mom saw a need for affordable yet stylish stationery. "I am dealing with a demographic of women age 25-45 years of age. I am right there in the middle of it. What are the women I know buying? Everything related to baby! It seems every weekend there is a birthday party we are invited to and my son hasn't even started school yet. It just made sense!" Realizing the marketability of the product to her own community, Nichol with help from Jennifer at Pure-eCommerce created the online stationery boutique to fill a need for something unique. Jennifer's SEO experience awarded SomethingAboutStationery.com it's first sale prior to launching the business. Nichol is excited about her new business venture saying, "It allows me to contribute income to the household while still being able to be home with my children." Jennifer being a successful entrepreneur believes the way to create success begins with owning your own company. Her motto, "Rule your own life-Own your own business".
"At SomethingAboutStationery.com we share a love of stationery. Our goal is to share that love with others through our large selection of announcements and photo cards for every occasion."
For more information, visit www.SomethingAboutStationery.com and read up on current happenings with the company at www.SomethingAboutStationery.blogspot.com
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Article Source: ArticlesBase.com - Mom Takes Charge During Hard Economic Times
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